Amazon Prime Mobile app:
Before and after #2
Before
Amazon Prime Claim Screen
This screen appears when you select “Claim.” Again, this mobile screen needed to be uncluttered for better scanning and readability. Note the repetition, as well as the mixed terminology.
After
Amazon Prime Claim Screen
1. I deleted repetitive copy and streamlined existing copy.
2. I made the terminology more consistent. Instead of “shopping credits,” I changed it to “rewards.”
3. The user action is clearer. Select “Claim.” It also tells the user where to find and how to use their rewards using 40% less copy.
4. The next screen shows the total amount available to spend against your next purchase.