Amazon Prime Mobile App:
Before and After #3
Before
“Earn” Amazon Prime rewards
Sometimes minor tweaks can make the difference. This button copy was repetitive and unclear. We wanted users to know they can borrow Kindle books, a feature not every Kindle user is aware of. Also, while we wanted that $5 to stand out, button microcopy has to be brief. So, how do we fix it?
After
“Earn” Amazon Prime rewards
1. This copy makes it clear the Prime member is borrowing a Kindle book. I know the graphic seems to make that obvious, but this rewording eliminates any possible confusion.
2. I removed the $5 in the button copy because the icon is so big that we don’t need to repeat that information.
3. Not pictured here, the “Offer details” gave more information if needed.