Amazon Prime Mobile app:
Before and after #1

Before

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Amazon Prime Summary Screen

This screen had a lot of copy, especially for mobile, which made it hard to read, much less scan.

 After

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Amazon prime summary screen

1. I deleted repetitive copy and streamlined existing copy.

2. I made the terminology more consistent. Instead of “shopping credit rewards,” I changed it to “shopping rewards.”

3. While “credit” is a good term, there wasn’t room anywhere in the app to explain that rewards were credits. I made that recommendation to the team.

4. I also recommended that they have a follow up email to the customer explaining what Amazon Prime Rewards were.