Microcopy
Microcopy should:
Speak to the user
Guide the user to reach a goal
Use the brand voice and tone
Scan easily and be brief
Amazon Prime Rewards
Situation
Amazon Prime Rewards are a little-known benefit of buying Prime items. If you buy enough items, your cumulative rewards produce a credit that you can apply towards your next purchase.
Task
I was asked to clean up some of the microcopy in this and other mobile windows.
Approach
I examined each screen for a) repetitive copy, b) consistent terminology, c) conciseness, and d) clarity.